In our quest to develop the most comfortable products possible, one of the greatest considerations was ‘what materials to use’? Everything we did, we did for a reason, theres nothing more than necessary, nothing less than the best. Our goal from the beginning was to remain simple, and avoid all the gimmicks and useless “sleep technology” buzz words that are being thrown around these days. We use none of the “cooling”, “gel”, or any of that nonsense. Just high quality materials.
The fabric: We start by using the best organic cotton we can find for our outer covers and packaging. Cotton is well known as some of the most breathable fabric you can get. This means there no need for “cooling gels”, the breathability of the cotton itself helps regulate temperature throughout the night. Our goal is to use methods and materials that lessen the impact on our environment. A big effort in the organic movement is to use growing systems that replenish and maintain soil fertility and build biologically diverse agriculture. Organic cotton does just that, all while using far less water.
A huge benefit of organic materials, is that the crops aren’t treated with pesticides, insecticides, herbicides and Genetically Modified Organisms. These toxins are harmful for farmers and workers, us as consumers, and entire wildlife eco-systems. Conventionally grown cotton uses more insecticides than any other crop in the world. It is estimated that each year cotton producers use as much as 25 percent of the world’s insecticides and more than 10 percent of the world’s pesticides; an incredible amount for one just one crop.
These chemicals can be deadly. Such pesticides poison farmers all over the world. Factory workers too have to breathe in their fumes during the manufacturing process. According to the World Health Organization up to 20,000 deaths each year are caused by pesticide poisoning in developing countries. Here in the US alone, more than 10,000 farmers die each year from cancers related to such chemicals.
To make matters worse, the U.S. Fish and Wildlife Service has also found that pesticides unintentionally kill at least 67 million birds annually in the U.S. These chemicals seep into run-off water after heavy rains, poisoning lakes, rivers and waterways. Pesticide residue has been increasingly discovered in foods, farm animals and even breast milk. Not only are these carcinogens responsible for thousands of cases cancer in adults, they are particularly harmful to young children who can develop debilitating neurodevelopmental effects.
We even feel the harmful effects of non-organic cottons and fabrics in our daily lives. Irritated skin, rashes and even headaches and dizziness can be caused by the chemical residue trapped in the threads. We fell like thats enough of a reason to use Organic Cotton.
The cores: After working for years in the sleep industry we gained a great understanding of which materials are good for what uses. Essentially, we use a mix of Viscoelastic Memory foams, High Resiliency foams, and Fibers. Depending on the product, some may use a cut foam core shape, and some may use a loose fill of our proprietary blend. All foams are made primarily from petroleum-based products. We use Soy and Castor bean oils to replace a portion of petroleum derived ingredients, they offer a much more eco-friendly solution as they do not contribute air pollution. Additionally all of our loose fill foam products use 'pre production recycled foam', which is foam destined to be wasted, just another way we try to do our part in keeping a small footprint. Additionally all of our foams are Certi-pur certified.
The packaging: We spent more time that we’d like to admit developing the lowest impact and most reusable packaging possible. We hate when we by a great product with great, high quality packaging, that once you open it..what do you do with this beautiful packaging? Most of the time is just ends up in the trash and then the landfills. So instead of that, we wanted to package our products in something not only high quality and beautiful, but reusable. Thats why our products come in very functional, very reusable drawstring bags, made of the same organic cotton that the covers for the products themselves are made of. In the case of our leg pillow, we estimate that we can save over 33,000lbs of plastic* per year from being wasted and thrown away, vs a leading competitors leg pillow plastic clamshell packaging. (*based on 100,000 units per year)