1% For The Planet

We cherish the importance of using our platform as a force of positive change not only for our customers but for the planet as well. That's why we became proud member of 1% For The Planet. We have committed to donate 1% of our annual revenue to vetted nonprofits in an effort to address the interrelated issues of climate change, healthy food systems, land management, water resources, pollution and wildlife diversity.

What is 1% For the Planet?

It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.

In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.

Soon after their inception, 1% for the Planet’s mission began to resonate across the globe. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources. Realizing their responsibility, brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Honest Tea, Caudalie and many more followed suit to join the movement.

The network is global and diverse, proving that anyone can make a difference. From the individual members who give back by donating to and volunteering with local environmental nonprofits to singer-songwriter Jack Johnson, who joined the network in 2004 to protect the shores of his home state of Hawaii.

1% FTP connects its members with high-impact nonprofit partners that align with their values and add to their brand story. In doing so, they take the time to get to know what’s really important to their members.

Today, 1% has more than 3,000 members coming together to protect the future of our planet. Since their beginning, they've certified more than $250 million in support to approved environmental nonprofits.